Gail F. Goodman as the "E-Mail Marketing" coach at Entrepreneur.com provides some e-mail marketing tips for samll business. In her recent articles "9 Tips for E-mial Marketing Design", below design decisions are suggested:

Tip 1: Include your logo in the same location each time.

Tip 2: Keep the preview pane in mind.

Tip 3: Use color for emphasis

Tip 4: Limit the number of fonts you use.

Tip 5: Make your point clearly and quickly.

Tip 6: Pick photos that support your message.

Tip 7: Don't embed your text in an image.

Tip 8: Remember that white space is your friend.

Tip 9: Keep it simple.

Try these Tips in your next e-mail marketing campaign and hope it will bring better open rate and business to you?!

Further reading: Say goodbye to mass emailing, by Luc Vezina

What is Search Engine Optimization (SEO)? This is a concept that gets popular and popular nowadays. SEO is an internet marketing technology that optimizes the websites in order to get a better rankings on the web searching results. Through "Search Engine Optimization And Why You need It" by Reginald Curtis, more SEO concepts and logics behind the online marketing would get to come clear. 

However, two sides of one coin. One of the potential drawbacks from implementing SEO technology would be not so user friendly. The prospectives of user and search engine are quite different. It's an important question of how to balance between the search engine friendly and user friendly to further achieve the market friendly.    

As the rapid growth on Internet application, how to effectively use the internet tools becomes a very important question. Video marketing is one of the popular Internet marketing tools that delivery tremendous results. How to construct an effective video clip? Scott Bamboo points outs some key points on How to Make an Effective Short Video Clip to Market Your Business Online:

1. Stay short & focus.

2. With an attractive visual scheme: colour scheme, background, motion graphic, and font are important elements.

3. With soundtrack: to creat a synergy of vision and sound.

4. Internet friendly: to avoid AVI format.

5. Distributed on Internet video sharing sites, such as Blog, YouTube.

China's top 5 portals and search engines in 2007, base on their revenue, are as shown on chart according to eMarketer's recent report. It reveals a distinctive character of the Chinese Internet sectors. The Big 3 search engines- Google, Yahoo! and MSN- in global markets do not rank among the top 5 in China. The top 5 companies in China are Tencent, Baidu, SINA, Sohu and NetEase. Most interestingly, the online user are primarily under 30 years of age, and far more mobile- than PC-centric. In addition, the business model of the top two is mainly based on instant messenger (IM) services. Tencent which owns QQ.com dominates nearly 80% of Chinese IM Market, accoding to the data of Analysys International. This also leads to the difference in revenues pattern comparing with its US counterparts. Tencent generated only 13% of its 2007 revenues from online advertising, while Google had 98% of its revenue from online advertising.

Source: China's Search Market Evolves