Gail F. Goodman as the "E-Mail Marketing" coach at Entrepreneur.com provides some e-mail marketing tips for samll business. In her recent articles "9 Tips for E-mial Marketing Design", below design decisions are suggested:
Tip 1: Include your logo in the same location each time.
Tip 2: Keep the preview pane in mind.
Tip 3: Use color for emphasis
Tip 4: Limit the number of fonts you use.
Tip 5: Make your point clearly and quickly.
Tip 6: Pick photos that support your message.
Tip 7: Don't embed your text in an image.
Tip 8: Remember that white space is your friend.
Tip 9: Keep it simple.
Try these Tips in your next e-mail marketing campaign and hope it will bring better open rate and business to you?!
Further reading: Say goodbye to mass emailing, by Luc Vezina
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